WPP (NYSE: WPP) has purchased Cloud Commerce Group, a UK-based technology company helping brands to market, sell and deliver their products across e-commerce platforms.
CCG supports hundreds of European retailers and wholesalers through its multi-channel e-commerce platform. Its service integrates with top platforms including eBay, Amazon, Shopify and Magneto. The platform powers over 1 billion euros in gross merchandise value annually across its platform integrations.
The deal furthers WPP’s investment into strengthening its commerce offer and aligns with its accelerated growth strategy and focused M&A approach.
“Clients look to WPP to help them market, sell and fulfil across multiple ecommerce channels and marketplaces,” said Mark Read, WPP CEP. “With over £1 billion revenue transacting through its platform, Cloud Commerce Group already has demonstrable scale and success in managing the complex omnichannel commerce needs of global brands.”