WindRose Health Investors, a New York-based healthcare private equity firm, has completed its strategic investment in BPD, a hospital and health system-focused provider of data-driven marketing services.
BPD delivers brand strategy, executes high-ROI precision marketing services, develops campaigns and creative content and executes omnichannel media strategies. The deal represents WindRose’s efforts to recapitalize the business to support future growth.
“BPD’s deep understanding of the healthcare industry, unique approach to data driven marketing, and proven track-record of collaborating with clients to evolve their service offerings differentiates them from other outsourced marketing providers,” said CJ Burnes, partner at WindRose. “We believe the strategic value BPD provides to its clients will allow the Company to continue its robust growth trajectory as they enter new markets and expand their service offerings.”
Canaccord Genuity acted as the exclusive financial advisor to BPD. McDermott Will & Emery LLP acted as legal advisor to WindRose and Stearns Weaver Miller Weissler Alhadeff & Sitterson, P.A. acted as legal advisor to BPD.