Whitebridge Pet Brands LLC, a provider of natural and minimally processed pet foods, has acquired Grizzly Pet Products, a maker of Grizzly pet supplements.
“At Whitebridge, we want to help people bring health and happiness to pets through better nutrition, which we believe is natural and minimally processed Foods, Complements, Treats and Supplements, formulated to the specific needs of dogs and cats,” said Olivier Amice, CEO of Whitebridge. “We are very excited the Grizzly brand will be joining the Whitebridge portfolio. Our Better Together philosophy to our people, our partners and to our portfolio led us to Grizzly, allowing Whitebridge to enter the growing pet supplements category. The combined strength of the two organizations will benefit our customers and our entire business.”
“The Grizzly business originated from the discovery that portions of wild-caught Alaskan salmon – which contain a very rich source of omega-3 fatty acids – destined for human consumption were routinely thrown away. We were one of the first companies to recognize that wild-caught fish contained higher levels of essential fatty acids than farmed fish and provided better nutrition for pets. In partnership with human-grade processing plants in Alaska, we were able to extract this healthy nutrient and develop products for dogs and cats, thereby using the entire fish. Every Grizzly supplement bears the National Animal Supplements Council Quality Seal,” added Grizzly founder and president, Harald Fisker.
Winston & Strawn represented Whitebridge as legal advisors.