West Lane Capital Partners LLC, a California based private equity firm, in partnership with J.P. Morgan Asset Management’s private equity group has acquired a majority interest in International Hair and Beauty Systems LLC DBA Simply Organic BeautyScott Mitchell, the company’s founder, remains a significant shareholder in the company and will continue to serve as chief executive officer of the business and a member of its board of directors.

Simply Organic, based in Palm Harbor, Florida, is a developer and provider of luxury, professional-only, organic and clean beauty products.

Mitchell said,  “We could not have selected a more accretive growth partner in West Lane and the opportunity to work with other beauty brands within West Lane’s portfolio including Blossom Beauty and the BodySpa Group represents an exciting and promising opportunity for partnership and growth.”

Nick Sternberg, managing partner of West Lane, added, “We are very excited to partner with Scott and the entire Simply Organic team to continue growing the Company’s platform into a larger, more comprehensive, and global ecosystem of brands, enthusiastic beauty professionals, and innovative technologies focusing on the ongoing success of independent beauty professionals and salons.”

Simply Organic was represented by Capstone Partners in the transaction.