HSA Bank, a Milwaukee-based bank and health benefits administrator and subsidiary of Webster Financial Corp., has acquired Bend Financial, a cloud-based health savings account services provider.

Bend offers detailed guidance to assist customers understand and enhance their healthcare savings accounts and financial decision-making. The deal will enhance HSA’s ability to offer differentiated services to customers.

“Leveraging Bend’s cloud native technology and user-centered design, HSA Bank will enhance our digital experience for clients in an engaging and intuitive way,” said Chad Wilkins, president of HSA Bank. “This will enable our customers to better understand the financial impact of their healthcare decisions to make smart choices for long-term savings.”

“Our goal has always been to simplify healthcare saving and make it easy for everyone to manage their financial wellness,”said Tom Torre, president and CEO of Bend. “The Bend team is looking forward to joining HSA Bank and expanding on that mission.”