Vejii Holdings Ltd., a North American online marketplace for plant-based and sustainable products, has acquired Vedgeco USA Inc., an online B2B wholesale platform for plant-based products.
Vedgeco is a plant-based foodservice distributor helping restaurant go vegan through a selection of plant-based offerings. The firm distributes in bulk to the restaurant, wholesale and consumer food industries.
The deal will significantly expand Vejii’s offering of plant-based brands, through ShopVejii.com and VeganEssential.com, which have drove the firm’s sales, marketing, order fulfillment and distribution. The deal will drive synergies across purchasing, customer interaction, technology and logistics for the two firms. Vejii will expand Vedgeco’s product selection through and its own distribution network to reduce shipping costs and expand same-day delivery capabilities.
“The acquisition of Vedgeco will allow us to add a new revenue stream while increasing our buying power and margins with large brands, and also adding tremendous value for the brands on our platform.” said Darren Gill, COO of Vejii “As restaurants and grocers expand their plant-based offerings, we will be strategically positioned to serve them while helping plant-based brands scale their businesses by offering those brands access to national distribution through the Vedgeco wholesale platform.”