Thompson Street Capital Partners, a St. Louis-based private equity firm, and Endicott Capital, an investment fund focused on the information services sector, have made a strategic investment in New York-based MediaRadar, an advertising intelligence software provider.
MediaRadar’s target clients are media sellers, agencies, and brands. The company’s services aim to help ad sales personnel identify prospects, build relationships with clients, close more business and monitor competitors.
“TSCP has a dedicated focus on investing in outstanding information services businesses, and it is clear that MediaRadar is the leading provider of mission critical ad intelligence and sales enablement tools in the market,” says Bob Dunn, managing partner at TSCP. “We look forward to working closely with our partners at Endicott again and with the MediaRadar team going forward.”
“MediaRadar is a must-have resource that enables advertising sales professionals to deliver revenue in a complex and ever-changing media environment,” comments Dan Seideman, principal at Endicott. “Endicott’s mission is to partner with information services companies like MediaRadar to help them achieve their next phase of growth and commercial success. We are excited to help Todd and his team harness the power of their differentiated analytics to expand their leading advertising intelligence and sales enablement platform, drive revenue growth and achieve key efficiency goals.”
MediaRadar was represented by Ikona Partners.