Rubicon Bakers, a baking company backed by Trive Capital, has hired Sebastian Siethoff as chief executive officer. He will take over the role from Andrew Stoloff and Leslie Cary who purchased the business in 2009.
Siethoff has over 20 years of experience in the food and beverage industry and previously held leadership roles at CSM Global Bakery Solutions, Wrigley, McDonald’s, Unilever and Johnson & Johnson. He comes to Rubicon from Ball Corp. where he served as general manager.
“Seb brings a great blend of operational and marketing experience to Rubicon in the retail, foodservice and e-commerce channels,” Stoloff comments. “He knows the baking space, as well as our customers and distributors from his prior experiences which will allow him to hit the ground running.”