Trinity Hunt Partners, a Dallas-based private equity firm focused on services businesses, has made a majority investment in Supreme Optimization, a digital marketing agency focused on life sciences.

Supreme was founded in 2015. The company combines digital marketing strategies with scientific experience to work at delivering results for clients. Trinity Hunt will work to drive the growth of the company through investments in talent and infrastructure, in addition to acquiring complementary businesses to create a full-service agency. Supreme’s founder and CEO Sheldon Zhai, along with other members of management, will remain significant shareholders and continue to serve as leaders of the company after closing.

“We are excited to partner with Sheldon and the rest of the Supreme team to launch Trinity Hunt’s life sciences marketing platform,” states Mike Steindorf, partner at Trinity Hunt. “We look forward to building on Supreme’s strong foundation as we scale the business both organically and through M&A.”

Nixon Peabody served as legal advisor, and Objective Investment Banking & Valuation served as financial advisor to Supreme. Katten Muchin Rosenman served as legal advisor to Trinity Hunt.