Orva, a full-service e-commerce platform focused on footwear, apparel, accessories, and home products from consumer brands sales and portfolio company of Trilantic North America, has appointed Joseph Falcão as chief financial officer.

Going forward, Falcão will concentrate on scaling the firm’s financial infrastructure to instill innovation and drive future growth. He joins the firm with over 20 years of experience constructing, institutionalizing, and scaling finance functions of firms across both growth and large-cap stages. Before joining Orva, Falcão served as chief financial officer with Thrasio.

“For more than a decade, the Orva team has provided immense value to clients and customers selling on marketplaces through its full-service e-commerce offering,” said Falcão. “I’m excited to join the team that will lead Orva through the next phase of its growth journey as we set our sights on expansion opportunities across channels, categories and brands.”

“We are thrilled to welcome Joe to the team as Orva’s chief financial officer,” said Abe Shalom, president of Orva. “We are confident that his prior experience scaling the financial infrastructure of leading e-commerce platforms will be an incredible asset to Orva as we continue to execute our strategy.”