Thoughtworks, a global technology consultancy focused on digital innovation, has acquired Connected, a Canadian-based end-to-end product development service partnering with clients to discover and deliver products.

Connected helps its client firms build impactful software-powered products and covers a broad portfolio of technologies within the entire software product development lifecycle. The deal is intended to advance Thoughtworks’ capabilities in solving business problems through product-led design processes.

“Creating compelling digital experiences and products is crucial to successfully captivating customers and ultimately, driving brand equity and revenue growth,” said Guo Xiao, president and chief executive officer, Thoughtworks. “With the strong alignment in our diverse and cultivating cultures, I am excited about the tremendous opportunity Thoughtworks and Connected have to empower our clients to embrace digital and deliver extraordinary impact across the enterprise.”