Prelude Growth Partners, a private equity firm focused on high potential, fast-growing consumer brands, has made an investment in Fly By Jing, an Asian food brand.
Founder and CEO Jing Gao said, “We are thrilled to have the support of Prelude Growth Partners, a female-founded firm which has helped consumer brands we know and love, like Banza and Summer Fridays, reach new heights. Their expertise will help us fuel our mission to increase diversity in the natural food space and to become a household name eponymous with the highest quality Chinese food.”
“I created Fly By Jing because I didn’t see products that spoke to me on the market. I wanted to rewrite false narratives about Chinese food and showcase the complexity of China’s 5,000-year culinary history and that ‘Made in China’ can mean the highest quality products with no artificial flavors or preservatives,” Gao added. “Launching Fly By Jing enabled me to reconnect with my own heritage and identity, and I’m proud of how this very personal expression of flavors inspired by my hometown has been embraced by so many others. I’m excited to continue creating more space for diversity to exist in the natural foods industry and beyond as we enter this next chapter of growth.”
“Fly By Jing fits perfectly with Prelude Growth’s strategy of partnering with passionate, purpose-driven founders of high-growth brands that speak to the bold tastes and preferences of the new modern consumer,” said Neda Daneshzadeh, co-founder of Prelude Growth Partners. “Fly By Jing has experienced dramatic success since launch. With a passionate following, we see a significant opportunity for Fly By Jing to become a leader in the condiments category. We look forward to working with Jing and the team to bring these unique flavors to more customers, creating Fly By Jing fans everywhere.”