The Jordan Co., a private equity firm, has invested in Flywheel Software and the launch of its No Code Data Activation Platform.

Flywheel is a data activation platform for enterprise, powering growth at companies like Google, NASCAR, and Mercari. Flywheel’s platform enables customers to activate first-party customer data in any marketing, sales, and customer service destinations. The investment accelerates Flywheel Software’s mission to transform data warehouses into growth engines.

TJC is a private equity firm that has raised funds with capital commitments of over $19 billion with a 40-year track record of investing in businesses across industries, including diversified industrials; technology, telecom & utility and consumer & healthcare.

“Over the last eighteen months we have seen a major shift with our enterprise customers moving toward the Modern Data Stack and away from CDPs,” said Chris Sell, Co-CEO at Flywheel. “Flywheel is purpose-built to transform our customers’ enterprise data warehouses into growth engines. The launch of our No Code Data Activation Platform is just the start. Our vision is to enable data-driven companies to activate first-party data intelligently and responsibly no matter where it lives to drive trajectory-changing growth.”

Kirkland & Ellis served as legal advisor for TJC, and Lumos Partners served as financial advisor. Snell & Wilmer served as legal advisor for Flywheel Software.