Sunstone Partners, a growth-oriented private equity firm focused on software and tech-enabled services companies, has invested $75 million investment in MeetingPlay, a hybrid event technology.

“Even with unprecedented YOY growth, we’re just getting started,” said MeetingPlay co-CEO Joe Schwinger. “Sunstone’s investment strategy, which puts people and innovation first, will help us grow our product offerings and enable our customers to deliver even more exciting, on-brand and transformative events. We knew early on that Sunstone shared our vision, stressing their desire to preserve our unique culture and strong emphasis on exceptional customer service. We look forward to working with them during this next phase of growth and innovation.”

Sunstone co-founder and managing director, Michael Biggee, said, “We are thrilled to welcome MeetingPlay to our portfolio of high-growth technology companies. It only takes experiencing one MeetingPlay event to see why top companies and brands are lining up to work with them. MeetingPlay delivers unparalleled digital experiences that blend personalization, networking, content and unprecedented engagement that are scalable to support audiences of 100,000 or more. We couldn’t be more delighted to partner with MeetingPlay on their exciting future.”

Mirus Capital Advisors served as exclusive financial advisor to MeetingPlay on the Sunstone investment. Choate, Hall & Stewart LLP acted as Sunstone’s legal counsel.