Summit Partners, global growth equity firm, has made a minority investment in Hairstory, a haircare brand that helped create sustainable, non-detergent cleaning. The investment will increase focus into sustainable formulas, packaging and expand the consumer base.
Sustainability and environmental responsibility are core to the Hairstory brand as its customers consume 90% less plastic and 80% fewer CO2 emissions.
“We are passionate about the environment and challenged ourselves to think differently about our environmental footprint from the start,” added Eli Halliwell, CEO of Hairstory.
“We believe Hairstory’s differentiated and effective products, customer loyalty, profitability, and consistently smart and deliberate growth decisions make them a rare brand,” said Melanie Whelan, managing director with Summit Partners.