Stirista, a data-driven digital marketing services provider known for its identity resolution and authoritative data assets, has acquired of Venture Development Center, a data marketplace with unique data assets and clients such as Accenture, Asurion, TransUnion, Warner Media and more.
“We are excited to welcome the VDC team to Stirista as their unique data sources, consultative approach and strategic thinking have been critical to helping their clients leverage big data,” said Stirista CEO Ajay Gupta. “This is another important milestone for Stirista as we continue to expand our solutions to help brands provide more value to their customers and prospects. Matt Staudt has been a friend and mentor for the past decade, and I look forward to having him on our leadership team.”
VDC is led by Matthew W. Staudt, who has held the CEO role at VDC since 2018, and who will join Stirista as chief strategy officer.
“Today’s leading marketers rely on privacy compliant options for sourcing identity and customer data,” said Staudt. “I am thrilled that the VDC mission and team will be able to continue to bridge the data gap for our new and existing clients with the Stirista identity and technology as its spine.”