Solotech has acquired XR Studios, a full service agency specializing in extended realty. Following the deal XR will operate as a separate entity and brand.

The deal supports Solotech’s media and entertainment technology division as it adds new augmented reality technology for live broadcast and virtual productions. XR studios serves clients across TV, music, Fortune 500 and live events. The firm has worked with clients including Billie Eilish, Katy Perry, Amazon and Twitch.

“XR Studios helps creatives, agencies, artists, and production teams achieve their goals,” says J.T. Rooney, president of XR Studios. “At our core, we are a group of creative teams and producers that see the need for a company that sits in between the technology and the creative to help partners reach the finish line in this exciting new world of extended reality and virtual productions”