Sixth Street Growth, a leading global investment firm, has led a growth equity investment in Emplifi, a unified customer experience platform. The investment values the firm at over $1 billion.

Audax Private Equity-backed Emplifi delivers brands an end-to-end platform for social marketing, commerce, and care. The firm provides organizations the tools to connect social media marketing, customer care, and social commerce to address customer experience gaps.

Following the deal, Audax will remain as the majority investor in the firm with Bo Stanley, co-head of Sixth Street, and Ben Johnston, managing director, joining the Emplifi board as part of Sixth Street’s Investment.

“Emplifi’s leadership understands the full breadth of the consumer experience including discovering new products, researching purchases, sharing their experiences, and requesting service and support,” added Stanley. “Emplifi’s comprehensive CX platform helps brands please consumers through every touchpoint along that customer journey.”

LionTree Advisors served as the exclusive financial advisor and Ropes & Gray served as legal counsel to Emplifi. Cleary Gottlieb Steen & Hamilton served as legal counsel to Sixth Street.