Shamrock Capital, the descendant firm of the late Roy E. Disney’s family investment fund headquartered in Los Angeles, has made an investment in Carnegie Dartlet Holdings LLC, a marketing and enrollment strategy provider for nonprofit higher education institutions.

Headquartered in Westford, Massachusetts, Carnegie was founded over 30 years ago by Joe Moore as a magazine for prospective college students to find their best-fit schools, before merging with Dartlet in 2018. Today, Carnegie’s approximately 390 employees support over 750 clients, including small community colleges and large state and private universities, helping them through a suite of services including digital marketing strategies, research and enrollment management services.

Willkie Farr & Gallagher LLP served as legal advisor to Shamrock Capital on the transaction. Robert W. Baird & Co. served as financial advisor and Choate Hall & Stewart LLP and Reinhart Boerner Van Deuren served as legal advisors to Carnegie on the transaction.