Shamrock Capital, a Los Angeles-based investment firm focused on media, entertainment and communications, has made a strategic investment in AnswerLab, an independent user experience firm.
AnswerLab helps enterprises with digital transformation by providing research services in digital strategy, optimization and measurement through product development. The firm looks to prioritize diversity, equity and inclusion initiatives, including financial commitments of $1 million for DEI initiatives.
“Shamrock’s dedication to DEI, including their own internal initiatives and how we are building our newly-created board, made them an ideal partner for AnswerLab,” says Amy Buckner Chowdhry, CEO at AnswerLab. “We would only consider firms who could demonstrate a commitment to DEI through their actions and resulting impact.”
Willkie Farr & Gallagher LLP served as legal advisor to Shamrock Capital on the transaction. Clearsight Advisors, Queen Saenz + Schutz PLLC, and BDO served as advisors to AnswerLab on the transaction.