Sentinel Capital Partners, a private equity firm that invests in midmarket companies, has purchased L2 Brands, a designer, manufacturer and marketer of customized apparel and headwear for the collegiate, destination, leisure and corporate markets, from Dominus Capital.

L2 Brands works to create customized products that connect consumers with schools, destinations and traditions. L2’s brands, League and Legacy, also offer lines of apparel and headwear. The company’s production process includes everything from design to customer shipment, as the company aims for efficiency and an improved customer experience.

“Sentinel is excited to partner with L2 and its talented management team for its next chapter of growth,” says John Van Sickle, Sentinel Partner.

BMO Capital Markets served as financial advisor to Sentinel.