Software mobile analytics company Sensor Tower has acquired Pathmatics, a marketing intelligence company, with a growth investment from Riverwood Capital for an undisclosed amount. Through this agreement, the companies will combine Pathmatics’ paid digital and social media platform with Sensor Tower’s mobile app and publisher analytics platform to provide a combined service offering of digital advertising and mobile intelligence in the enterprise market.
“Our goal since day one has been to turn the world’s digital data into trusted and actionable insights. Joining forces with Sensor Tower is a step that will fast-forward our efforts in reaching that goal,” said Gabe Gottlieb, co-founder and CEO of Pathmatics. “Pathmatics has provided insight for the ever-changing digital and social media landscape, and we’re thrilled to expand our global footprint with the addition of mobile app analytics to customers.”
“We are very excited to bring Pathmatics into our suite of data and product offerings,” added Sensor Tower CEO and co-founder Alexey Malafeev. “Pathmatics’ reputation for providing panel-based insights and analytics to their customers fits in perfectly with what we offer our clients through Sensor Tower.”
“As the global economy increasingly shifts to digital, it’s imperative that companies can understand and navigate the entire digital landscape (from mobile to web and desktop), using accurate and insightful data,” said Ramesh Venugopal, principal at Riverwood Capital. “The combination of Sensor Tower and Pathmatics presents a unique and valuable offering to customers allowing them to take advantage of a broad range of datasets with increased focus on consumer privacy and deep digital insights that leaders in every industry will need.”