Renovus Capital Partners, a lower middle-market private equity firm focused on the knowledge and talent industries, has made a majority investment in Thomas J. Paul Inc., a healthcare marketing communications and sales training consultancy.
Based in Rydal, Pa., TJP serves pharmaceutical companies in the market access, payer marketing, patient access and affordability areas as well as consumer packaged goods clients. The company designs and manages sales and marketing campaigns that work to introduce new drugs to insurance providers and educate healthcare providers and patients on obtaining access to therapy and available financial support options. The company looks to broaden its offerings in market access in support of its healthcare clients.
“Market access and patient affordability are high growth areas as insurers play a bigger role in healthcare decisions,” states Brad Whitman, founding partner at Renovus. “TJP has established itself as a market leader within this sector, and we are excited to partner with its management team to support continued growth.”