Precisely, a provider of data integrity software and backed by Clearlake Capital Group L.P. and TA Associates, has acquired PlaceIQ, a data and technology provider.
PlaceIQ helps its customers power marketing and business decisions using location-based consumer insights. The firm allows clients to uncover opportunities within the consumer journey through location-based data, real-world ROI and applying insights to drive successful marketing.
The deal will expand Precisely’s portfolio to encompass mobile location data and broader access to enterprise-wide data management services, data governance, and enrichment capabilities. Going forward, Precisely will advance its strategy of developing new products for enterprise operations enhancement.
“PlaceIQ represents Precisely’s fifth add-on acquisition in less than a year of Clearlake and TA closing the Precisely transaction,” commentedsaid Behdad Eghbali, founder and managing partner, and Prashant Mehrotra, partner, of Clearlake. “This acquisition cements Precisely’s market leadership as a large-scale industry consolidator in the broader data integrity software ecosystem.”