Pritzker Private Capital, a middle-market investment firm focused on family direct investing, has appointed Carter Cast as an operating partner.

In his new role, Cast will be involved in advising and supporting PPC’s family of companies to enhance commercial activities that drive primary demand. He joined PPC in 2020 as a senior advisor. He was formerly the CEO of, where he helped launch the company’s digital and e-commerce strategy, and was the founding chief marketing officer of Blue Nile Inc., an online diamond and jewelry marketplace. Earlier in his career, Cast was director of marketing at Frito Lay, where his team developed Tostitos Scoops and launched its salsa and dip product line.

“Carter has an impressive track record of driving organic growth for both large, blue-chip companies and early-stage startups,” comments David Gau, chief operating officer and head of operations at PPC. “His experience across the continuum of commercial growth challenges will accelerate our companies’ strategic aspirations.”