PixelMedia and Docmation join to create a single organization that delivers holistic digital commerce solutions on Salesforce with growth-oriented investment and support from BV Investment Partners. Pixel, headquartered in Portsmouth, New Hampshire, is a company that specializes in launching, supporting, and growing B2C brands’ ecommerce operations on the Salesforce platform. Docmation, headquartered in Atlanta, Georgia with global delivery centers in India, is a company focused on implementing and supporting B2B commerce, CPQ, and billing solutions on Salesforce.
“Our clients rely on us to stay ahead of the ever-evolving technology trends surrounding digital commerce and related Salesforce platform capabilities, enabling them to maximize success of their digital commerce operations and initiatives,” states Erik Dodier, co-founder and CEO of PixelMedia. “ This partnership will allow our clients to tap into a wider breadth of Salesforce and commerce related talent and capabilities to create customizable and best-of-breed experiences for their end customers.”
Jay Sappidi, co-founder and principal of Docmation, stated, “The lines between B2C and B2B commerce are blurring. B2C companies are extending digital commerce initiatives to address B2B needs and strategies, while B2B companies are expected to deliver a ‘consumer-like’ experience for their enterprise customers and internal constituents. Both Pixel and Docmation have the experience, talent, and intellectual property, including proprietary applications, accelerators and integration solutions, to elevate brands’ B2C and B2B digital commerce initiatives on the Salesforce Platform.”
Sean Wilder, managing director, BV Investment Partners, added, “Pixel and Docmation are strikingly similar in terms of values, heritage, and forward vision. We’re thrilled to be partnered with this joint team and support them going forward as they continue to invest, grow, and meet the evolving digital commerce needs of companies on the Salesforce platform.”
Layer 7 Capital acted as exclusive financial advisor to Docmation in connection with this transaction.