Pinterest has purchased The Yes, an AI-powered shopping platform.

Pinterest believes that The Yes will help accelerate Pinterest’s goal of being the home of taste-driven shopping.

“THE YES team are experts in building an end-to-end shopping experience. They share our vision of making it simple to find the right products that are personalized for you based on your taste and style. We’re very excited about THE YES’s talented team and technology as we build dedicated shopping experiences on Pinterest,” said Ben Silbermann, CEO of Pinterest