PCRK Group, Massage Envy‘s multi-unit franchise and a portfolio company of Trivest Partners and Three20 Group, has appointed Steve Colburn as its new chief operating officer.

Colburn has more than two decades of experience as a business leader with a track record of attaining organizational objectives across multiple functions through operational strategies. He has worked to identify inefficiencies, implement improvement strategies and integrate technology services to drive efficiencies and automation.