Orix Capital Partners, the private equity platform of Orix Corp. USA, has acquired majority interest in Optimad Media LLC, a tech-enabled performance marketing solutions provider serving customers across the consumer packaged goods and film and entertainment segments. This investment is part of OCP’s focus on the digital performance marketing space.
Kevin Weisberg, co-founder and CEO of Optimad, said, “Since inception, Optimad has focused on one thing – creating unique, data-driven insights for our customers and taking accountability for delivering measurable results. Optimad is a leader in the digital performance marketing space due to our robust data-driven platform and comprehensive offering, spanning from digital strategy and planning to media placement and real-time data analytics and reporting.”
“We believe our partnership with OCP will allow us to significantly grow the business through organic and inorganic avenues and better serve our customers,” added Lou Paik, co-founder and CMO of Optimad. “We have found OCP to be the right partner for us as they bring a combination of industry knowledge, operational excellence and M&A expertise that will help us grow, while also acknowledging our unique offering and culture.”
“We are excited to partner with Optimad due to its unique and market-leading position in the attractive performance marketing space,” said Chris Suan, president and senior managing director of ORIX Capital Partners, the private equity platform. “We identified Optimad as a great platform that we believe we can grow and build on going forward. There are potential synergies and opportunities in the performance marketing space, and we look forward to working with Optimad to grow its service and technology offering organically, as well as through M&A.”
BrightTower, an investment bank focused on software, information and tech-enabled marketing and business services, served as exclusive financial advisor to OCP on this transaction. Investment bank Canaccord Genuity served as exclusive financial advisor to Optimad on this transaction.