Operative has acquired Staq, a data collection, normalization and visualization technology company that provides programmatic digital business management. The acquisition will further expand upon Operative’s ability to aggregate, automate, normalize and optimize data, allowing media companies to take control of their supply and demand chain.
“The combination of Operative and Staq is as natural as it gets, with a common customer base and complimentary product offerings. The benefit of improved interoperability coupled with Operative’s unbiased approach to partner with the long list of companies Staq integrates with today, seemed like a win-win for our customers,” said Andy Ellenthal, chief executive officer, Staq.
“It’s not about building a media plan; it’s about building the best media plan. This acquisition will combine the best-in-class data aggregation and normalization capabilities Staq has to offer with open and highly configurable ad and content management capabilities of AOS. The investment validates our commitment to provide the gold-standard of digital advertising business management solutions, and to provide customers with a future-proofed converged operational tool set,” said Jason Witt, chief product officer, Operative.