Open Road Integrated Media, a marketing technology company, has acquired Bloodhound Books, an independent publisher specializing in ebooks. OR/M powers a global eBook publisher network whose catalog includes authors such as William Styron, Alice Walker, Pat Conroy, Gloria Steinem, Octavia Butler, and Walker Percy.
“The acquisition of Bloodhound Books is demonstrative of the evolution of the publishing industry, and the opportunity for publishers and authors to align more directly with consumer interests and habits. OR/M is uniquely positioned to lead the publishing industry towards a better business model that leans into digital marketing and better leverages data-informed strategies,” said Paul Slavin, CEO at OR/M. “This acquisition is a huge positive, not only for shaping the future growth of Bloodhound, but also in helping to pave a better, more accessible digital path and discovery process for the publishing market as a whole.”
“The market and consumer behaviour have both changed dramatically in the past year,” said Betsy Reavley, director, Bloodhound Books. “Our authors have been a real part of the Bloodhound family and have played a crucial role in the business’ success – in order to be able to give them the very best opportunities and to put their books into the hands of keen readers.We needed to find a way to expand the business from our audience reach to our marketing capabilities. We are extremely excited about joining the OR/M team, which will give us the opportunity to do just this – to provide the very best in content from our authors to a wide audience and to give them a community to collaborate and share their works going forward.”