Optimal, Orix Capital Partners‘ digital performance marketing portfolio company, has added George Rogers as executive chairman.

In his new role, Rogers will be responsible for business development and overall leadership of the company, alongside Optimal’s chief executive officer Michael Bassik and co-founder Kevin Weisberg. Rogers joins Optimal with more than 40 years of agency experience in business development, executive leadership and global client relations. During his tenure, he has partnered with consumer brands across industries, including Walgreens Boots Alliance, Ford Motor Company, MillerCoors, Bank of America and Pfizer.

“George is a true industry leader with robust agency experience that will bring a fresh perspective to our leadership team,” comments Bassik. “George’s strong track record and industry knowledge will be a huge asset in achieving purposeful growth.”