Rhyz, Inc., the strategic investment arm of Nu Skin Enterprises, has purchased Mavely, a social commerce platform that drives new customer acquisition for direct-to-consumer and retail brands.

Mavely’s core offerings include the Mavely Creator App, a platform to access a network of everyday creators who earn commission by sharing top DTC and retail brands and its social sales teams. The purchase will allow Mavely to continue to grow its network by leveraging Nu Skin’s customer acquisition channel.

Mavely will operate as its own entity as a part of the Rhyz family of companies. Its technology platform will provide new cross-channel social selling features and capabilities to Nu Skin’s brand affiliates.

“We’re confident this technology will help simplify and supercharge social selling for millions of Nu Skin brand affiliates,” said Ryan Napierski, president and CEO of Nu Skin. “Mavely’s advanced social commerce platform will help accelerate our progress toward this vision, further support our areas of growth, and allow our brand affiliates to quickly and easily share our innovative beauty and wellness solutions.”