Novacap has entered a partnership with Static Media, an Indianapolis-based firm that owns and operates a portfolio of unique and passion-driven digital media brands providing content in food, lifestyle, and media and entertainment.

The transaction marks the third platform investment from Novacap’s TMT VI fund. Static has over 100 million monthly website sessions, 20 million YouTube subscribers, 15 million Facebook followers and 8 million snapchat users across its brands. The deal is intended to further Novacap’s ability to deliver on its strategy of growing content leadership in existing and new verticals.

“We are excited to partner with the Static Media team and become a true value-add partner for the company. Their impressive track record of digital media innovation and scale is a testament to their dedication and expertise in the space. With our shared vision and resources, we look forward to further accelerating Static Media’s growth and expanding its market leadership,” said Pascal Tremblay, president and CEO of Novacap. 

Evercore acted as exclusive financial advisor to Novacap. Foley & Lardner LLP served as legal advisor to Novacap. Moelis & Company LLC acted as exclusive financial advisor to Static Media. Lowenstein Sandler LLP served as legal advisor to Static Media.