Storewise, a provider of retail automation software for independent grocers and a portfolio company of Nexa Equity, has bought MarginMax, a software company that helps independent grocers to manage direct store delivery (DSD) and wholesaler items through a suite of cloud-based applications, including a vendor portal, pricing engine and receiving application.

MarginMax’s software platform looks to drive Storewise’s visibility into store operations through DSD item coverage and the vendor portal that includes over 600 registered vendors. As part of the Storewise platform, independent grocers look to optimize pricing, movement, movement and margins for items in their stores.

“The acquisition underscores our commitment to equip independent grocers with a simple, unified software platform to optimize their operations,” states Christopher Greco, president and CEO of Storewise. “MarginMAX perfectly complements our platform, enabling independent grocers to manage both DSD and wholesaler items. The MarginMax team also brings greater wholesale and retail operator know-how to Storewise.”