Newlight Partners LP, a growth equity investor, has entered into an agreement under which it will make an equity investment of up to $150 million in Rosemark Group, an operating company focused on brand-consumer relationships.
Chris Kuenne, CEO of Rosemark, commented “Brand relationships based primarily on transactions diminish over time. That’s not good for either brands or the bottom line. We are building Rosemark from the ground up to reverse this trend through systematically deepening the relationship between brands and their most valuable consumers. We will reduce the complexities that marketers face today, shine a light on their most valuable consumers, and deliver experiences and programs that build more enduring consumer-brand connections. In doing so, we believe we can help lead marketing into its next chapter. We are grateful to have the support from Newlight, whose approach of working closely with management to build great businesses is fully aligned with ours.”
“We are excited about supporting the Rosemark team and their mission to help companies enhance customer lifetime value. We believe the Rosemark Group model will be very attractive to high growth entrepreneurs and we look forward to partnering with them to acquire these businesses and drive incremental growth,” said Adam Stulberger, a Partner at Newlight Partners.