Mission Lane, a financial technology company, has acquired Honeydue (incorporated as WalletIQ), a financial technology company that provides digital applications and banking services for financial management.
“Mission Lane and Honeydue share a goal of improving people’s lives by reducing financial stress,” said Shane Holdaway, chief executive officer of Mission Lane. “As we experience record growth and explore additional ways to have a positive impact on our customers’ lives, we’re excited to bring in a team of people from Honeydue that have deep experience using technology to make finance more transparent and accessible.”
As part of the acquisition, Eugene Park, chief executive officer and co-founder of Honeydue, will join Mission Lane as head of product for Mission Money, Mission Lane’s upcoming debit card offering. Park founded Honeydue in 2016 after spending eight years leading engineering and application development at Flixster. He brings deep experience in multi-user management and building award-winning personal finance management tools that are highly rated for their product design and user experience.
“When we founded Honeydue, we wanted to eliminate some of the issues that intimidated people about finance, so we worked to eliminate fees, minimums, and other requirements that caused stress and confusion,” said Park. “There is no other company that shares our vision more than Mission Lane, and we are excited to join with them to reach more consumers than ever.”