L Catterton, a consumer-focused private equity firm, is reportedly in talks to acquire Ilegal Mezcal, a liquor provider backed by VMG Partners and Bacardi Ltd., among others, reported Bloomberg News.

Ilegal Mezcal, based in Brooklyn, N.Y., was founded by John Rexer, who brought bottles of the liquor from Oaxaca, Mexico, in roughly 2004 to stock his bar in Antigua, Guatemala, according to the company’s website. The mezcal maker would be valued at less than $200 million in a transaction, according to Bloomberg, and L Catterton would make the investment through its Latin America fund.