L Catterton, a global private equity firm based in Greenwich, Conn., has made a significant growth capital investment in DIBS Beauty, a color cosmetics brand.
DIBS Beauty is a vegan and cruelty-free cosmetics brand focused on mitigating clutter through its multi-purpose, stackable product line. The brand launched with its first retailer, Revolve, in July 2022.
“DIBS is about elevating beauty essentials for consumers who range from 0 to 100 in terms of makeup knowledge,” comments Jeff Lee, CEO and co-founder of DIBS Beauty. “We have reached this milestone well ahead of expectations, and L Catterton has the expertise and agility to help us become the leader in multifunctional, effortless makeup. Our makeup goes where our customers go, and we intend to meet them both across our rapidly expanding digital channels and in brick-and-mortar retailers.”