JAL Equity has acquired Directional Advertising Solutions, a digital marketing firm. Directional Advertising Solutions was advised by Generational Equity, a M&A advisor for privately held businesses.

DAS Group focuses on digital marketing programs for franchise organizations and national and regional brands.

“The two partners were looking for different things from an exit strategy, one planning to retire and the other continuing to be involved in the business. JAL provided the perfect opportunity for both to realize their goals,” said Terry Mackin, senior managing director at Generational Equity.

Generational Equity executive managing director David Fergusson and his team, and Terry Mackin successfully closed the deal, with help from vice president Tristan Keeffe. Senior managing director Roger Dean established the initial relationship with DAS Group.