Inside Real Estate, an independent real estate software company and a technology partner to over 400,000 real estate professionals, has bought BoomTown, a cloud-based sales and marketing automation company serving more than 100,000 real estate professionals.

The combination creates a provider of residential real estate software and services, across product and customer segments. In addition to product innovation, Inside Real Estate will work to deliver value through client support and services. Inside Real Estate’s Joe Skousen will continue as chief executive officer leading the executive team from both Inside Real Estate and BoomTown.

“This combination brings together significant capability to innovate as a true technology partner and support the needs of our customers,” says Nick Macey, president, Inside Real Estate. “Our passionate, capable team is committed to leading the market with the features, products and solutions that drive agent, team, brokerage and enterprise brand success.”

Kirkland & Ellis LLP served as legal advisor to Inside Real Estate. Houlihan Lokey served as financial advisor and DLA Piper LLP served as legal advisor to BoomTown.