ICV Partners LLC, an investment firm focused on lower middle market companies in business services, consumer goods & services, food & beverage, and healthcare, has added former Coca-Cola Company executive Bill Ford as a Managing Director in the portfolio operations group. Based in the firm’s Atlanta office, Ford joins ICV’s expanding POG, which in January included the addition of senior operating executive Mary Rachide.

“Bill understands the consumer and value of brands and has helped to ignite growth of a number of innovative brands as they scale,” said ICV president Willie Woods.  “Bill’s background in management consulting, leading a business, and managing a venturing portfolio brings experience in building businesses that is immediately relevant to our portfolio investments at ICV.  We focus on delivering tangible results and Bill will greatly enhance our ability to build promising businesses.”

Everett Hill, ICV managing director, POG added, “As we continue to drive operational excellence throughout our portfolio, Bill will bring immediate value to the firm.  We’re pleased to expand our support capabilities as we collaborate with the highly motivated portfolio company management teams who lead our businesses.”