Hickory Farms, a U.S. food gift retailer, has acquired Wicked Good Cupcakes. The online mason jar cupcake shop made a debut on ABC’s Shark Tank in 2013.
In 2010, mother-daughter team Tracey Noonan and Danielle Vilagie began taking cake-decorating classes and launched their first store in Cohasset, Massachusetts. Eventually they transitioned their business to an online model. By filling jars with freshly baked layers of cake, frosting and filling, they were able to create an shippable product that would remain fresh for up to ten days without refrigeration.
“We are extremely excited to add this wonderful company to the Hickory Farms family.” said Diane Pearse, Hickory Farms CEO. “We couldn’t be more thrilled to offer these decadent and beautifully packaged desserts to Hickory Farms customers. Take one look at the website, and you’ll see the most delightful flavor choices including the Chocolate Salted Caramel Cupcake, Cuckoo for Coconut Cupcake and so much more.”
“When we started this company as a fun family endeavor 11 years ago, we never dreamed that it would take off like it did,” said Noonan, “We’ve been impressed with the transformation at Hickory Farms in the last few years, as they’ve refreshed their brand, expanded the product offering, and grown with year-round occasions. To now be part of the Hickory Farms family, a company with a storied and respected past and exciting future, is truly a dream come true and will help us reach even more fans.”