Watchfire Signs, a manufacturer of digital displays and backed by H.I.G. Capital, has bought Anthem Displays LLC, a digital billboard manufacturer.

Headquartered in Elizabethtown, N.C., Anthem Displays has produced and installed over 350 digital billboards. The company was previously held by Circle Graphics. The products and services provided by Anthem will be integrated under the Watchfire brand. This deal represents Watchfire’s first add-on acquisition since H.I.G. Capital acquired the company in July 2022.

 “We fully intend to support legacy Anthem products and will work with customers to ensure a seamless transition,” comments Steve Harriott, CEO of Watchfire.