Private equity firm Great Hill Partners is investing in Prodege, a marketing and consumer insights provider. Chuck Davis, Prodege CEO and chairman, will continue to lead the company along with the current senior management team.
“Companies are increasingly demanding data-driven business solutions designed to better understand and target their existing and potential customers,” said Michael Kumin, managing director at Great Hill. “Prodege has built a platform uniquely positioned to address this need. We’re excited to work with Chuck and founder & president Josef Gorowitz, and their talented management team to support the company’s further growth and value creation.”
In addition to Prodege, Great Hill has invested in brands, including Wayfair, The RealReal, Bombas, Credibility Corp, CustomInk, TodayTix, and Momondo Group.
Evercore served as financial advisor and Cooley LLP served as legal counsel to Prodege. Sidley Austin LLP served as legal counsel to Great Hill Partners.