Pacsun, an American retailer clothing brand backed by Golden Gate Capital, has appointed Brie Olson, Pacsun president and board member, to co-chief executive officer alongside co-CEO Mike Relich.

Olson has over two decades of experience in the retail industry, including 17 years at Pacsun, and has served as president and as a member of the Pacsun board of directors since May 2021. She has overseen the design and execution of multiple partnerships at Pacsun, including with the Metropolitan Museum of Art, Formula 1, Emma Chamberlain and Storm Reid. Olson also introduced Pacsun’s first gender-neutral collection and spearheaded Pacsun’s entry into the kids’ category with Pacsun Kids. She leads the company’s AI and metaverse initiatives, including activations on Roblox and the brand’s partnership with virtual influencer Miquela.

“Brie’s strong relationships with designers and other Pacsun partners, combined with her keen sense of style, will continue to be strong assets for the company as she steps into her new leadership role alongside Mike,” says Neale Attenborough, a managing director at Golden Gate Capital.