Genstar Capital, a San Francisco-based private equity firm, has made an investment in Likewize, a technology protection and support company.

Likewize partners with brands, telcos and financial services companies, looking to protect approximately 1 billion of their customers from technology problems. The company operates in over 30 countries and looks to resolve device issues such as insurance, warranty, repairs, trade-ins, recycling and tech support. With this deal, Genstar joins Likewize’s existing private equity investor, Brightstar Capital Partners, in supporting the company’s next phase of growth. The management team will also retain a significant ownership stake in the company.

“With the expertise and resources of our investment partners, we look forward to continuing our efforts to become the world’s leading tech protection and support company, and to bring innovative solutions to our customers and partners around the world,” states Rod Millar, chief executive officer of Likewize.

Jefferies LLC acted as financial advisor, and Citi served as financial advisor to Brightstar and Likewize.