Genstar Capital, a San Francisco-based private equity firm, has made an investment in Likewize, a tech protection and support company.

Likewize serves approximately 500 million customers with technical problems and operates in over 30 countries. Genstar will join Likewize’s existing investor, Brightstar Capital Partners, in working to lead the company’s next phase of growth.

“We are excited to partner with Rod [Millar] and the exceptional Likewize team, as well as Brightstar, as the company continues to benefit from the increasing demand for device protection, repair, warranty and related solutions,” comments Ryan Clark, president and managing partner of Genstar. “We have significant experience in the warranty product space and look forward to helping Likewize deliver on its strategy and achieve its full growth potential.”  

Jefferies LLC acted as financial advisor, and Citi served as financial advisor to Brightstar and Likewize.