Gen3 Marketing LLC, a digital marketing services firm focused on affiliate marketing and a portfolio company of private investment firm Comvest Partners, has acquired Oak Digital LLC.

Oak Digital is a digital marketing services firm providing end-to-end affiliate services including strategy formulation, content publisher recruitment, and management and analytics. The firm delivers these services to DTC companies in retail industries.

Gen3 manages affiliate and digital marketing programs of online businesses in a variety of end markets. The firm received its investment from Comvest early in 2021.

We are all very excited about the opportunities generated by the combined capabilities of both firms,” said Greg Barnes, vice president, at Comvest. “We remain focused on the continued growth of Gen3, both organically and through acquisitions of other leading digital marketing services companies that continue to expand its affiliate marketing solution, customer base and geographic reach.”