Barrington Media Group LLC, a portfolio company of Fort Point Capital, has purchased the SEO Department, an enterprise-level search engine optimization company that works as an extension of client marketing teams.

The SEO Department’s service aims to drive return on investments (ROI). BMG’s acquisition of the company looks to strengthen BMG’s digital practice and diversify the service.

“We have worked in partnership with the SEO Department team over the years and have been impressed with Allison [Lantz] and her team,” comments Doug Ryan, BMG’s president of digital practice. “Their extensive knowledge of search engine optimization marketing will be a key addition to our platform, and we are excited to be able to offer this additional service to our customers.”